At Herb & Root, we believe in the power of meaningful actions. With every purchase you make, you're not just acquiring a product; you're also contributing to projects that are dedicated to preserving and protecting our precious planet. Our commitment to sustainability runs deep, and we're proud to partner with impactful initiatives that work tirelessly to save the Earth.

With every purchase you make, we donate to these initiatives that help the planet and communities across the globe. 

Our Projects

1. Plastic Bank: Transforming Plastic Waste into Empowering Income

Plastic pollution is one of the greatest threats to our oceans and marine life. The United Nations estimates that every year 8 million tonnes of plastic waste ends up in waterways and if we continue to consume and discard single-use plastics at this rate, by 2050 there could be more plastic in our ocean than fish. Plastic Bank® builds ethical recycling ecosystems in coastal communities while simultaneously creating positive economic opportunities for those who helped collect it.

Plastic Bank Stops the Flow Of Plastic Waste Into Our Oceans

Currently, more than half of plastic produced is designed to be single-use, and less than 9% is recycled. Today, over 5 trillion pieces of plastic litter the ocean. The most famous accumulation of discarded plastic is the Great Pacific Garbage Patch, an area of floating plastic pollution approximately three times the size of France. To fight plastic pollution, society must move away from the linear model of “Take, Make, Dispose”, and instead embrace a circular model that recycles and reuses the same resources indefinitely.

Plastic Bank promotes the circular economy by monetising plastic waste. Their collectors receive a premium for the materials they collect which helps them provide basic family necessities. The collected material is reborn as Social Plastic® which can be easily reintegrated into products and packaging as part of a closed-loop supply chain.

LEARN MORE ABOUT PLASTIC BANK >

2. Eden Reforestation Projects: Fighting Extreme Poverty Through Tree Planting

Our natural world is critical for human survival. Yet nearly 75% of the earth’s surface has been altered and impacted by human activity, threatening the very ecosystems and species we rely on. Widespread deforestation not only hurts plant and animal life but also jeopardises the ability of local communities to live sustainably off of dwindling natural resources. Eden Reforestation Projects is on a mission to combat deforestation by employing local communities to plant trees, providing an empowering means to alleviate extreme poverty through environmental stewardship. 

Eden Projects Restore Native Ecosystems while Alleviating Extreme Poverty 

Deforestation is a fundamental risk for nearly 1.6 billion people worldwide who depend on forests for their livelihood, including 70 million indigenous people. Land clearing for agricultural use, mining, commercial activity, logging, wildfires, and fuelwood harvesting all contribute to the deforestation of these vital habitats. The unsustainable use of forest land is a vicious cycle that can lead to further soil erosion, desertification, increased flooding and ultimately reduced agricultural productivity, putting further pressure on limited resources. 

Eden Reforestation Projects fight deforestation and alleviate poverty by employing local communities to restore their natural ecosystems. Eden only plants native tree species to maintain natural biodiversity, and so far, have planted more than 500 million trees around the world. In addition to manually planting millions of trees, Eden Projects have discovered that once natural regeneration kicks in, their tree planting efforts are organically multiplied. For instance, in their Mangrove sites, natural regeneration typically exceeds 150% of the original number planted.This reforestation practice has a number of benefits including restoring animal habit, improving soil quality, and restoring weather patterns. 

Reforestation Projects Provide Economic Opportunity for Local Communities

Eden has created means of livelihood for millions of people living in extreme poverty around the world. Each project employs local communities to work within their nurseries and project sites in Madagascar, Haiti, Nepal, Indonesia, Mozambique, Kenya, Nicaragua and Honduras, engaging local communities to protect and care for newly planted regions. Additionally, each project site also plants a percentage of selected species that are dedicated to sustainable community use. 

LEARN MORE ABOUT EDEN REFORESTATION PROJECTS >