More Than Fragrance. A Daily Ritual.

At Herb & Root, we believe fragrance is more than something you wear. It's a daily ritual that invites you to slow down, reconnect, and find beauty in the ordinary. Every collection is thoughtfully crafted to nourish the skin, layer fragrance beautifully, and turn everyday routines into moments of self-care.

A Daily Ritual that Transforms

Every Herb & Root collection is designed to work beautifully on its own—but even better together.Our four-step ritual transforms everyday body care into an experience.

1

Nourish

Body Oils

Hydrate and soften skin with botanical body care.

2

Perfect

Skin Finishes

Choose your ideal skin finish with Dusting Powder or Velvet Skin.

3

Layer

Perfume Oils

Apply Perfume Oil close to the skin for lasting fragrance.

4

Finish

Eau de Parfum

Mist Eau de Parfum to leave your signature scent.

Crafted by Our Family, Shared With Yours

We wanted fragrance to feel less like a luxury reserved for special occasions and more like a small act of self-care that anyone could enjoy every day.

Founded in Austin, Texas in 2013 by husband-and-wife team Julia and Waziri Garuba, Herb & Root has grown from a family business into a nationally recognized fragrance and body care brand while remaining proudly independent and family owned.

The Herb & Root Difference

Every Herb & Root collection is thoughtfully created to elevate everyday rituals through beautiful fragrance, intentional craftsmanship, and clean formulations.

Fragrance as Self-Care

We believe fragrance isn't reserved for special occasions. It should become part of the moments that help you feel grounded, confident, and cared for.

Crafted with Intention

Every collection is thoughtfully designed to work beautifully on its own and even better together, creating a seamless fragrance ritual.

Thoughtfully Made

Family owned since 2013. Vegan, cruelty-free, and thoughtfully formulated without parabens or phthalates.

From Our Hands to Yours

As a family-owned business, we know that every order represents someone choosing to make space for a little more beauty in their day. Whether it's your first purchase or your fiftieth, we pack every order with care and stand behind everything we create.