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Fragrance as Ritual

Explore our world of clean, small-batch perfumes, botanical powders, and body care
handcrafted to turn daily moments into acts of beauty and intention.

Find Your Fragrance

Answer a few quick questions and we’ll match you to Herb & Root scents you’ll love.

What mood are you in the mood for today?

Which notes are you most drawn to?

How bold do you like your fragrance?

Your scent family:

Experience the Joy of Scent with Herb & Root

For over 12 years, Herb & Root has crafted mood-lifting fragrances and innovative body care that inspire joy, confidence, and everyday luxury. Family-owned, Black- and woman-owned, our artisanal scents are crafted in small batches using phthalate-free ingredients — perfect for those with scent sensitivities. 

Named a top fragrance brand and selected for Oprah’s Favorite Things, featured on The View, and loved by thousands of loyal customers. As seen in premium retailers and boutiques, our products blend quality, safety, and soul — creating beautiful rituals for everyday life.

Learn More

HERB & ROOT IS COMING TO UK

Clean, vegan, small-batch fragrance and body care. Be the first to shop in GBP and get founding-member perks.

Sign up for the UK Waitlist

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